Do you want your website to rank higher, get more traffic and earn more sales conversions? The magic happens by uncovering Search Engine Optimisation opportunities that you may not have uncovered. By analysing your competitors, it will help you answer questions like: Who are my actual SEO competitors? What keywords should I target? What topics…
What is user based proximity? What does it mean when I speak of user-to-business proximity? Imagine that a person is standing in front of Mooloolaba beach, looking on their phone for “pizza”. It is more typical for Google to show that person the pizzeria, that is closest to them, than the pizzeria across town. If…
With the on-the-go, on-demand convenience that mobiles affords, people now have zero tolerance for friction. Many are literally reappraising the relative values of time, effort and money. With 87% of the world’s smartphone population messaging – and 100 billion messages exchanged across Facebook products each day – conversation is uniquely positioned to answer shoppers’ call…
COVID-19 has changed life as we know it. As we do everything we can to keep each other safe, our routines have fundamentally shifted. Physical and social isolation have become the norm. These changes have had a marked impact on how we approach work and leisure as well as our relationships. The way we…
The liquor retail industry is on the precipice of major change At the moment, only a small proportion of wine, beers and spirits shopping occurs online. However e-commerce penetration is projected to triple over the next 10 years. This will create a huge shift in how consumers spend grocery dollars as they embrace digital and…
Are you wanting to increase foot traffic to your retail bottle shop or your restaurant at your pub? Facebook has a great ad objective called ‘Store Visits’ that will help you do just that! The Store Visits Ad Objective Store visits is an ad objective available to anyone with a location structure set up on…
Do you have an event coming up at your venue and you need to attract a large crowd? Promote your event on Facebook to get the result that you need! To create a one-time or recurring event on Facebook: Start on your business Page. Click Events under the thumbnail of your cover image. Click the Create Event button.…
Have you reviewed your Facebook page lately? Are you taking advantage of the latest Facebook features? It’s critical that you take time to regularly audit your Page and to also ensure that you are not missing out on new features. Here are some steps to review to help maximize your page’s potential: 1. Check your cover image on…
Facebook has rolled out Messenger ads and I’m a big, big fan! Over ONE BILLION people use Facebook Messenger as a whole. Even my Dad uses it and he is ah … less than tech savvy (let’s hope he doesn’t read that or I’ll cop it for that comment! Hehe!). My point is that we…
When you buy traffic on Facebook, you do so to put your message or offer in front of the right audience. You do it for one of three reasons … You have no traffic and you need to generate leads and sales; You want more qualified traffic than you currently have (people who will actually…