Your membership database is one of the most important assets to your restaurant or club. Do you have a large database of members or past purchasers? Then you are sitting on a gold mine! In Facebook, you can reach people who have a relationship with your business, whether they are existing customers or people who…
What if you could target your ads to go to people that have followed your competitor? The good news is that very often you can! *insert evil laugh here*! How do you do it? When you create an ad, you are given tools to find the audience that you want to advertise to. As you…
Website custom audiences helps you to reach people that have already shown interest in your business. People often decide to purchase if they see the items they like again. By using a Facebook pixel, you are able to then create an audience that allows you to reengage them. You add a piece of code called…
Did you know that approximately 90% of Facebook users access the platform predominantly on mobile? So it’s best to design your images & content to allow for that. So often I see companies design a visually beautiful cover image without testing what it looks like on mobile where most people view it. The result? Important…
Are you interested in taking your ad campaigns that are converting and scaling them to greater heights? Here are 6 steps that will help you do just that: 1. Create avatars for your target customers An Avatar is a profile of a person who would be interested in your message. Figure out WHO these people…
You no longer need to choose the single best photo or video from an experience or story You can now share up to 10 photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. When uploading to…
If you want more people to walk through the door of your restaurant, hotel, club or retail outlet … then keep reading! There’s no better way to promote your local business than using Facebook ads. Not only can you advertise on a small budget, turn the campaign on and off whenever you’d like, there’s also a…
Instagram is a social media platform that is designed to share quality images from your smartphone to an unlimited audience. It is the fastest growing social media platform with over 300 million daily users. What does that mean to you and your hospitality business? … Your target audience is on Instagram. This means that you…