With the on-the-go, on-demand convenience that mobiles affords, people now have zero tolerance for friction. Many are literally reappraising the relative values of time, effort and money. With 87% of the world’s smartphone population messaging – and 100 billion messages exchanged across Facebook products each day – conversation is uniquely positioned to answer shoppers’ call…
Are you wanting to increase foot traffic to your retail bottle shop or your restaurant at your pub? Facebook has a great ad objective called ‘Store Visits’ that will help you do just that! The Store Visits Ad Objective Store visits is an ad objective available to anyone with a location structure set up on…
Do you have an event coming up at your venue and you need to attract a large crowd? Promote your event on Facebook to get the result that you need! To create a one-time or recurring event on Facebook: Start on your business Page. Click Events under the thumbnail of your cover image. Click the Create Event button.…
Have you reviewed your Facebook page lately? Are you taking advantage of the latest Facebook features? It’s critical that you take time to regularly audit your Page and to also ensure that you are not missing out on new features. Here are some steps to review to help maximize your page’s potential: 1. Check your cover image on…
Facebook has rolled out Messenger ads and I’m a big, big fan! Over ONE BILLION people use Facebook Messenger as a whole. Even my Dad uses it and he is ah … less than tech savvy (let’s hope he doesn’t read that or I’ll cop it for that comment! Hehe!). My point is that we…
When you buy traffic on Facebook, you do so to put your message or offer in front of the right audience. You do it for one of three reasons … You have no traffic and you need to generate leads and sales; You want more qualified traffic than you currently have (people who will actually…
What if you could target your ads to go to people that have followed your competitor? The good news is that very often you can! *insert evil laugh here*! How do you do it? When you create an ad, you are given tools to find the audience that you want to advertise to. As you…
Website custom audiences helps you to reach people that have already shown interest in your business. People often decide to purchase if they see the items they like again. By using a Facebook pixel, you are able to then create an audience that allows you to reengage them. You add a piece of code called…
Did you know that approximately 90% of Facebook users access the platform predominantly on mobile? So it’s best to design your images & content to allow for that. So often I see companies design a visually beautiful cover image without testing what it looks like on mobile where most people view it. The result? Important…
Are you interested in taking your ad campaigns that are converting and scaling them to greater heights? Here are 6 steps that will help you do just that: 1. Create avatars for your target customers An Avatar is a profile of a person who would be interested in your message. Figure out WHO these people…