Do you want to draw customers to your business?
Advertising on Facebook is a great way
to target your ideal customer.

 

On Facebook, you can create ads to reach different audiences and to meet your objectives whether they by awareness, consideration or conversion.

There are 17,000,000 people over the age of 18 on Facebook in Australia.  17 MILLION!!!

The majority of businesses have tried a once off ‘spray and pray’ approach to Facebook advertising and were disappointed with the results.

Imagine if:

• You could target your ads to audiences based on locations, their age, their gender, their language, their interests or their behaviours.
• You could create an audience that follow your competitors and target your ads to them (Ooooohhh that would be great right?!).
• You could re-market to people that have visited your website and shown interest to a particular event or product.
• You could target people with an upcoming birthday or other special occasion with an ad about celebrating their event at your venue (this is a game changer!).
• You could create an audience based from your current database that has been filtered (think of your VIP customers that you would like to visit more).
• You could quickly reach targeted people in your area if you had a special offer or if you were quiet and needed to create foot traffic immediately (make an empty venue into a very busy venue quickly).

Our team at Celebrate Digital can do all of this and more for you with Facebook advertising campaigns and provide fast, measurable results.

Cold, warm and hot traffic

You need to deliver the right ads to the right type of customers.  If you show the same ad to someone who’s never heard of you and someone who’s been following you for 10 years, you’re not going to get the kind of conversions that you are looking for.

If you want to make the most out of your traffic, you need to meet them where they’re at and tailor your messaging to how familiar they are with your brand.

There are three kinds of traffic:

1. Hidden treasure (cold traffic): these people have no clue who you are.

2. A few layers down (warm traffic): these customers have met you, they know you, but they’re still not sold on you.

3. Right under the surface (hot traffic): these people are already sold on you and are just waiting for the next opportunity to work with you.

Our goal is to dig out as much of your audience as possible and bring them to the surface. But it takes time.  You need to show respect to where you’re audience is at and tailor your messaging accordingly if you want to warm them up and bring all that gold to the surface.

Geotargeting

Geotargeting on Facebook, allows us to limit your ads to the location that’s most likely to convert for you. For example, if you’re a hotel in Richmond, we’d only want to show ads to people in the surrounding areas of Richmond.

Facebook’s location targeting features lets us laser focus the geographic area that your ad is shown to. We can even target your ads based on the proximity to your address like people that are currently in a 1km radius of your venue, which can help drive customers into brick-and-mortar shops or location dependent business.

 

Targeting past buyers

Targeting past buyers is a great way to drive sales.  We’ll upload your past purchaser list to Facebook after carefully segmenting your list. A customer that’s bought from you once is valuable. But a customer that’s bought from you twice, three times, or 10+ times? They’re two, three or ten times more valuable. By segmenting your buyer list, we can tailor your messaging for each segment, increasing your conversions and driving sales.

 

We can go after your competition

By targeting the audiences of your main competitors, we’re putting your ads in front of people who are already interested in what you’re selling; if they follow one of your competitors, it means they’re interested in your service or product offering.

In the content, all we have to do is convince them that your product or service is better than the competitor they’re following and then conversion is likely.

 

We’re a growth-focused, ROI driven online marketing agency for hotels, pubs, restaurant and retail stores. We’ve worked with some of the best performing hospitality venues in Australia and countless numbers of small and medium-sized businesses.

 

Contact us below for a free 30 minute strategy session with our team: